The Lush Grooming Guide

Crowned “Beard of the North” at Liverpool’s Beardfest, Lush's grooming expert Michael O' Brien (he/him) knows a thing or two about skincare for those with furry faces. Here, he gives the lowdown on how to look smooth even if you're beardy.

The increase in men and male-presenting people taking part in self-care and grooming has skyrocketed over the last couple of years. It’s become a staple for people from all walks of life to have a healthy collection of cosmetics to keep them looking fresh and fab, and long may these healthy habits continue. Here are our go-to products for keeping you looking gorgeously groomed.

How to cleanse facial hair

Cleansing your face is the perfect way to start the day. Take a scoop of Ocean Salt and massage all over a wet face. The coarse sea salt will exfoliate the skin and lift any ingrowing hairs. The avocado butter and coconut oil will soften and the vodka (yes, vodka) and lime will brighten and tone the skin. Ship-shape in no time.

Great masks for beards 

Treating your face to a weekly mask will maintain healthy skin and keep you looking slick. Mask Of Magnaminty is the ideal way to round out a skincare routine and give yourself a little end-of-week treat. Fresh peppermint will cool the skin and stimulate blood flow, kaolin deeply cleanses, and honey helps draw in moisture.

How to moisturize fuzzy faces

Now that you’ve cleansed your skin, let’s keep it soft and soothed. That’s the job of a facial moisturizer and we have plenty of options to suit your skin’s unique needs and preferences. Cosmetic Lad soothes and hydrates with aloe vera and fresh wheatgrass, while Celestial gently moisturizes with cocoa butter and almond oil. Vanishing Cream is a non-greasy choice packed full of balancing witch hazel and lightly nourishing shea butter. 

Shaving options for stubble-free days

The job of our shaving creams and soaps is to provide a protective, softening layer between the blade and the skin. The softening shea butter in Dirty assists the blade and cushions the skin, while oat milk and lavender calm and settle for post-shave comfort. A sharp razor is an incredibly important tool. You should change your blade frequently and rinse often in warm water to keep it free from clogs so it will gently glide across the skin without risk of razor burn, nips or cuts

Our best beardcare products

But if you’re growing out your facial forest, Beard of the North winner Michael says his ultimate product is Revive: "I proudly massage it into my beard daily. The extra virgin olive oil keeps hair strong, preventing breakage and split ends, rich cocoa butter moisturises the hair and bay oil encourages healthy hair growth and conditions the skin underneath. Perfect."

Haircare tips to round things out

Wasabi Shan Kui Shampoo is packed full of wasabi and horseradish puree to give a warming burst of scalp stimulation. Massaging the shampoo thoroughly through wet hair will also give the scalp a deep cleanse.

But let’s not stop there: don’t forget to condition. Fresh strawberries, honey and vanilla combine in our American Cream Conditioner to hydrate hair without weighing it down. Conditioning after shampooing is the prime opportunity for your hair to absorb all of the nourishing, strengthening ingredients it has to offer. Rinse out and towel dry. Use it every time you shampoo.

Our haircare combinations are endless, and your skin, hair and scalp will let you know exactly what they need.