Why Fresh Matters
The more natural the product is, the better it is for your skin. It might sound simple, but for us it's essential. We believe fresh is best at Lush; from fresh face masks packed on ice to real fruits and vegetables chopped and mixed into our skincare and haircare. And that’s why we bring you the freshest cosmetics on the market.
Keep it fresh
Using fresh ingredients has been in our DNA since our inventors began creating products. Almost every day, Lush factories receive deliveries of real fruit and vegetables. These are peeled, blitzed, boiled or mashed into any number of our products from shampoos to body lotions. Why? Because we know the fresher the ingredient, the more nutrients it contains.
As Daniel Campbell, Lush inventor, explains:
“Fruit receives a constant flow of energy from the tree. The minute it leaves the branch it starts to decompose. The sooner we use it, the higher its nutrients and the greater the benefit to your skin."
All year round you'll find our products stay no longer than 21 days on the factory shelves before being sent out to customers.
Freshest face masks around
We aim to get products out of our factories and into your hands as soon as possible for maximum freshness, and nothing is fresher than our fresh face masks. Blueberries, honey, oats, almonds, grapes, garlic, tofu, lemon and lime juice, ginger and parsley are all on the list of ingredients. Nutritious fruits, oil-balancing herbs, cleansing clays and effective essential oils are all used in our face masks for their proven benefits, and we want you to use them fresh so they have maximum potency. That’s why we rush them straight to our shops and they need to be refrigerated and used quickly, because the ingredients they feature are so unbelievably fresh.
Our evolution of fresh
In the early days of Lush, we even named our face masks Ultrafresh and served them in fresh fruit skins! You could pick up your Volcano Foot Mask in a tomato, or scoop out Cosmetic Warrior from inside a lemon!
If you find yourself thinking the fresh face masks in our stores today look good enough to eat, put down that spoon — it’s just because they were inspired by a visit to a deli over thirty years ago where ingredients were on display in shiny silver bowls.
In 2019, we channelled our obsession further, and announced it proudly to the world by opening a Lush Fresh & Flowers shop in Paris, France. A beautiful boutique in the heart of the capital, bursting with freshly made face, body and hair products. Everything in the shop needs to be used within a few days to make the most of the natural benefits of the ingredients.
How to store your stuff
You’ve probably noticed that, just like the food you buy at the supermarket, Lush products have an expiry date. But more unusually you can also see when these products were made and who whipped up that specific batch by hand.
"When we say fresh, we can illustrate fresh," says Lush Co-Founder and Product Inventor, Helen Ambrosen.
So to get the most out of your products, we advise using them fresh before the end date when the ingredients are most beneficial. Here is some more information on how best to store your Lush goodies:
Face masks
It's best to pop your fresh face masks in the fridge (we don't recommend freezing any of our products) as each mask is packed with fresh, active ingredients. They can be used for up to 21 days after manufacture.
Cleansers
Fresh cleansers for skin and hair, including Angels On Bare Skin, Aqua Marina, and Herbalism, can be stored at room temperature for up to three months.
And more ...
Can't wait?
Where possible we always use fresh, seasonal ingredients that are ethically sourced to make sure we know exactly where they come from, delivered straight to your door or store.
But should you find yourself craving a fresh fix in the meantime, why not give a DIY face mask a go? Lush Co-Founder Mo Constantine and daughter Claire Constantine, Lush Group Retail Director, created this short video demonstrating how to make a rejuvenating face mask at home, using every day flowers and plants found in most gardens, and common household ingredients tucked away in your fridge and cupboards.
We believe fresh is better. Do you?
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