Ingredient

Strawberry

Strawberries are so tasty that we rarely associate them with anything other than food. But that’s never stopped anyone at Lush! These vitamin C-rich fruits certainly make sense in cosmetics. 

What is a strawberry?

The strawberry is a small, juicy red fruit that grows wild in many parts of the world. Contrary to what its name suggests, it is a fruit, not a berry. Some would even say it’s an “accessory fruit” and that the true fruit is actually the tiny seed you can see on the outside of the strawberry, but… let’s not dig that deep.

After Europeans discovered the Americas, different species of strawberries from both continents were crossbred to obtain the perfect size and colour. This gave rise to the commercial varieties that we find today in supermarkets.

The love fruit

It's funny how one plant can carry similar symbolism across different civilisations. The strawberry is a good example: from the Vikings to the Cherokees to the ancient Romans, this fruit symbolises love, union, and fertility. Isn’t the strawberry the most famous craving of pregnant women? Is it its colour, its heart shape, or its delicate, sweet scent that makes the strawberry so enticing and romantic? Perhaps it’s the fleeting nature of its seasonality.

What are the benefits of strawberries for the skin and hair?

• They’re full of vitamins, especially vitamin C, an antioxidant that can soothe inflammation and enhance skin’s radiance. 
• They’re acidic, almost as much as grapefruit, which gives shine to hair. 
• They’re fragrant and can give products a beautiful pink to red colour depending on concentration.

The seeds should not be left out—as tiny as they are, they can make a good, soft exfoliant when rubbed on the skin and yield a moisturising oil when pressed.

It’s time to indulge! Take a look at our gourmand bestseller American Cream conditioner, famously filled with fresh strawberries. This collection of sweet, fruity products may also satisfy your cravings.